måndag 26 maj 2014

Famous American Swedes - Alexander Samuelson and Coca-Cola

In 1915 the Coca-Cola Comapany regiestered a patent for three different bottles, there among the conture bottle that Alexander Samuelson designed.

Alexander, who was born in 1862 in Kareby parish on the upper west coast, had emigrated from Surte near Gothenburg in 1882, only 20 years old, and was an established and very coveted glass designer. Coca-Cola wanted a bottle that would be easy to recognize in the dark and if the bottle broke the shards would also show from what bottle they came. 16 glassworks were given the task to compete by designing a new bottle. One of the glassworks was CJ Root Glass Company in Terre Haute, Indiana where Alexander Samuelson was super intendant. He and his co-workers were inspired by the shape of the cola-nut and made the bottle in green glass. They won the competition.


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